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Increase Your Website’s Exposure and Search Rankings with Video SEO

There are millions of websites online, clamoring for people’s attention. In such a competitive landscape, it’s no surprise that many business owners struggle to get their websites to rank well in the search engines for their target keywords. But what many don’t realize is that enhancing their online marketing campaigns with optimized videos is an … Continue reading Increase Your Website’s Exposure and Search Rankings with Video SEO

Social Media Can Help You Increase Sales

“Social media is a waste of time.” “Just because everybody else is doing it doesn’t mean I should, too.” “I am selling just fine without social media… why not just stick with what works?” These are just a few of the common objections that people have to social media marketing. Many business owners are reluctant to … Continue reading Social Media Can Help You Increase Sales

7 Ways to Manage Your Online Reputation

The birth of web 2.0 has changed the way we do business online. Online promotion is no longer a monologue – it has become a dialogue, now that customers have access to a platform from which they can voice their opinions. As a business owner, you can benefit immensely from the interaction and word-of-mouth advertising … Continue reading 7 Ways to Manage Your Online Reputation

How to Push Bad Press off of the First Page of Search Results and Clean up Your Online Reputation

Whether an ex-employee writes something bad about you in an online forum, an unhappy customer complains about you on Twitter, or an unscrupulous competitor posts a false negative review of your business on a local website, you’re bound to get bad press online at one point or another. The slanderous content could come back to … Continue reading How to Push Bad Press off of the First Page of Search Results and Clean up Your Online Reputation

The Challenges of Local Search and How to Overcome Them

Local searches are online searches that people make with the intent of finding something in a specific geographical area. Local searches are gradually replacing the use of the Yellow Pages. According to a study carried out last year, 84% of consumers looking for local business information start their search online. Optimizing for local search is … Continue reading The Challenges of Local Search and How to Overcome Them

10 Quick Tips for Better Facebook Marketing

There aren’t many people left – at least not in North America – who haven’t signed up for Facebook. In fact, more than 100 million people log on every day, and they aren’t just looking for baby photos and updates from old friends; more and more, they are turning to Facebook for product recommendations, industry … Continue reading 10 Quick Tips for Better Facebook Marketing

3 Easy Ways to Tell if Your Social Media Campaign is Paying Off

How do you measure “success” in social media marketing? That’s a question that millions of different companies are facing, and one that doesn’t have any clear-cut answer. On the one hand, the sheer numbers that you have to consider when thinking about sites like Facebook, Twitter, and LinkedIn are staggering; but on the other, most … Continue reading 3 Easy Ways to Tell if Your Social Media Campaign is Paying Off

A Handful of Customer Service Tips to Save More Customers… and Preserve Your Reputation Online

“The customer is always right” has always been something of a misguided philosophy, since there are some people that are practically impossible to please. But in an age of instant communication, it’s become more important than ever to deal with disgruntled buyers before they go public with their complaints. That’s because the Internet spreads “word … Continue reading A Handful of Customer Service Tips to Save More Customers… and Preserve Your Reputation Online

How Search Engines and Social Media Sites Can Hurt Your Business

Occasionally, we come across business owners who have been getting along without the Internet for so long – usually through print ads, coupons, and word-of-mouth advertising – that they just don’t see a need to bother with it now. That’s understandable, given that online marketing can represent a sizable investment of both time and cash. … Continue reading How Search Engines and Social Media Sites Can Hurt Your Business

The Benefits of Advertising on Facebook and Other Social Networking Sites

Traditional advertising, including newspaper, magazine, and radio advertising, is slowly dying. An increasing number of business owners are turning to ads on Facebook and other social networking sites because they promise a higher return on investment. According to a recent Nielsen study, social media has overtaken email as the most popular consumer activity. Take Facebook, … Continue reading The Benefits of Advertising on Facebook and Other Social Networking Sites

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