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The 2014 Local Search Ranking Factors

To much fanfare, the MOZ team released their 2014 Local Search Ranking Factors. As Search Engine Land reported, the majority of factors (and the most weighted) seem to have remain largely unchanged.

bigstock Local Search Targeting 68808730 300x225 - The 2014 Local Search Ranking Factors However, with the rollout of the Pigeon algorithm, a few factors’ importance have shuffled around. We’re going to talk about some of these factors and how BusinessCreator can help you manage these.

Localized Organic Factors

The article lists out the top 50 Localized Organic Factors that contribute to search rank/relevance. As exhaustive as that list is, we’re only going to focus on the top ten items listed there.

Of the ten highest-ranked Localized Organic Factors, Yext directly or indirectly addresses half of them. Primarily, the publishers in the Yext PowerListings package are of high domain authority. In turn, their structured consistency means that the landing pages that Partners should be creating for the clients have high authority as well. These factors that Yext influences/controls are:  (We are a Yext reseller and can help you with setting up authoritative citations.)

  • Domain Authority of Website
  • Page Authority of Landing Page URL
  • Quality/Authority of Inbound Links to Domain
  • Quality/Authority of Inbound Links to Landing Page URL
  • Quality/Authority of Structured Citations

It’s noteworthy that a number of the other Localized Organic Factors are related to site design and layout. It appears that, for purely organic local search, optimizing a client’s website is as important as ensuring their listings are under your control. As a Partner, bringing your client the best service possible depends on you bringing them a combination of services, of which Yext is only one.

Pack/Carousel Factors

Of the 50 listed Pack/Carousel Factors that contribute to search rank/relevance, it’s no surprise that many lean heavily on a business’s Google My Business page. While Yext doesn’t have the ability to directly control GMB listings, we can affect other aspects of the Pack/Carousel Rankings. These include:

  • Proper Category Associations
  • Consistency of Structured Citations
  • Quality/Authority of Structured Citations
  • Domain Authority of Website
  • Proximity of Address to Centroid

Competitive Markets

Yext proves itself best in competitive markets — when every single factor could be what differentiates your client from the rest. Of the top 30 factors here, Yext sweeps the top six without blinking. As aforementioned, Yext provides a high level of domain authority through each of its partner publishers.

  • Domain Authority of Website
  • Consistency of Structured Citations
  • Quality/Authority of Inbound Links to Domain
  • Quality/Authority of Structured Citations
  • Proper Category Associations
  • Quality/Authority of Inbound Links to Landing Page URL

Factors that have Increased in Importance Due to Pigeon

We mentioned in the opening of this post that Pigeon, the new Google ranking algorithm currently deployed and being tested/tweaked, has influenced which ranking factors weigh most this year. Of the factors determined to be the 10 most influenced by Penguin, Yext exerts control over five — half of the listed factors.

    • Domain Authority of Website
    • Quality/Authority of Inbound Links to Domain
    • Quality/Authority of Inbound Links to Landing Page URL
    • Quality/Authority of Structured Citations
    • Page Authority of Landing Page URL

Further Reading

The entire MOZ findings are worth reading — there’s a lot of terrific advice by some of the most prominent names in Local Search. In fact, Andrew Shotland did a recap, and Linda Buquet has started a thread on Local Search Forum to discuss the results and offer her expert opinion.

Edward Kundahl, Ph.D., M.B.A.
President
BusinessCreator, Inc.
ed@businesscreatorplus.com
www.BusinessCreatorPlus.com
www.LocalSearchDrs.com
www.WebCreatorPlus.com
www.SmartestMobileMarketing.com
www.SmartestPhoneApps.com
855-943-8736

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bigstock Local Search Targeting 68808730 - The 2014 Local Search Ranking Factors
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The 2014 Local Search Ranking Factors
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The MOZ team released their 2014 Local Search Ranking Factors. The majority of factors (and the most weighted) seem to have remain largely unchanged.
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BusinessCreator, Inc.
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