There aren’t many people left – at least not in North America – who haven’t signed up for Facebook. In fact, more than 100 million people log on every day, and they aren’t just looking for baby photos and updates from old friends; more and more, they are turning to Facebook for product recommendations, industry ideas, and even to make purchases.
That makes Facebook an important Internet marketing tool. Here are 10 quick tips for making the most of it:
1. Stand out. Having a custom Facebook business profile or fan page is a good first step toward standing out in the crowd. The last thing you want to do (on any social media site) is look like every other professional or business.
2. Start from square one. If your new profile makes you look lonely, that’s going to be bad for business. So, start by adding your existing friends and contacts into your network. You’ll look well-connected, and they can introduce you (virtually speaking) with others they know.
3. Develop a personality. Don’t worry, we know you’re already a great person. What we mean by “personality” is a consistent voice in your updates and posts. The more consistent you are, the easier it is to add new contacts to your network.
4. Update daily. A stagnant Facebook account isn’t just a wasted opportunity – it’s a potential sign that your business isn’t up to date, or in business at all. Make a small post or update daily, if only to show potential customers that you’re still around.
5. Go beyond your status. Dashing off a quick sentence or two is a good start, but you should also pay attention to your Facebook timeline, as well as adding photos and videos. These types of content are good for telling stories and grabbing attention.
6. Answer questions publicly. Facebook is a wonderful tool for customer service, since it allows you to address questions and concerns from buyers publicly (and show other potential customers how easy you are to work with).
7. Respect privacy. At the same time, you want to be careful to ensure that you don’t share anyone’s account information or personal details over the Internet. When in doubt, ask before referring to a customer or client by name, or tagging them in a photo.
8. Join groups. There are probably a dozen or more Facebook groups devoted to your industry or area of interest. Join a few of them and see what happens. You might be surprised at the contacts and great ideas you are able to pick up.
9. Post events. If you are doing something fantastic that you want potential customers to be invited to (online or off), be sure to promote it on your Facebook fan page.
10. Find your profit center. There are a lot of ways to get bottom-line value out of Facebook marketing. Whether you occasionally link back to your website, sell directly through your Facebook fan page, or just gather contacts, have a strategy in place for making the most of your profile.
Do you need a social media marketing partner who understands creativity and results? Get in touch with us now to see how we can help you turn your campaign into a profitable source of new sales.
Edward Kundahl, Ph.D., M.B.A.